Personal Trainer Biographies: How to Write Yours (With Examples)

While there are no hard and fast rules for writing personal trainer biographies, the following tips will give you an idea of what information to include and how to package it for your intended audience.

Choose the Right Tense

Most business experts recommend using the third-person tense when publishing biographical material on a professional website. Doing so will give the impression that you’re important enough for someone else to be writing about you.

It’s a subtle difference, but an opening sentence like, “Craig Steele is a Fitness Mentors-certified trainer with over 20 years of experience in the fitness industry,” has a more polished and sophisticated air than the same sentence would have if it were written with first-person pronouns.

For social media bios, on the other hand, it generally sounds more natural to go with the first-person tense, since it’s understood that you’re managing your own account. To make the most of a limited character count, you also have the option of dispensing with tense altogether: “Fitness Mentors-certified trainer, Starting Strength coach, and SPF deadlift record holder.”

Lead With Your Credentials

Begin your personal trainer biography by summing up your education, certifications, honors and achievements, and any other relevant tidbits that commend you as the best choice for your market, field, or niche. This could include things like notable clients and organizations you’ve worked for or with or past competitive successes.

Showcasing your documentable competence upfront will serve to establish your credibility, and win your readers’ trust, right off the bat.

Keep it Short and Sweet

Length is another aspect of your biography that will vary depending on the medium you’re working with.

If you’re composing a detailed biography for your website, aim to tell your visitors everything they need to know about you in two to three brief paragraphs. Any less than that and you’ll be painting an incomplete picture; any more and you risk losing your reader’s attention before you’ve sold them on yourself.

With social media bios, you’ll have a lot less space to tell your story (a 150-160 characters maximum), so you’ll want to distill your expertise, experience, and enthusiasm for fitness down to a few prominent points.

Add a Personal Touch

After running down your professional qualifications, walk your reader through your own fitness journey or mention any special interests you have inside or outside the realms of exercise, nutrition, or wellness. Not only do these sorts of details allow you to share a little bit about yourself with your visitors and followers, but they’ll also make you more relatable.

As far as tone, a little humor can be a huge boon when it comes to driving engagement. Just make sure your attempts at levity don’t come across as offensive or unprofessional, as alienating your readers means losing potential clients.

Include a Link to Your Website And Social Media

Last but not least, point readers to where they can go to learn more about you and the services you provide, see visuals of you and your clients at work, and sign up for training if they feel so inclined. This step is crucial since it’s far more likely to help you secure new trainees than leaving your visitors to their own devices.

What’s more, this is also a good opportunity to link to your proprietary programs, merch store, or interviews with popular fitness publications. It’s also a good idea to rotate your biography links regularly to give dedicated followers access to exciting new content.